David Swift - Marketing Consultant
One of my earliest accounts working as a Marketing Consultant and Direct Mail Consultant for was Next PLC when they began in 1984 in Leicester. I handled all the direct mail for George Davis then CEO, for 6 years. It was my responsibility to anticipate influences on and reactions of consumers for this new highly fashionable clothes retailer. Then I had to and devise and implement their mail-order strategies. It became second nature and the basis of the specialisation in my career. It would be no suprise therefore that shortly after I was appointed as a consultant for the Dti's Enterprise Initiative in 1989 and despatched across the UK their only specialist in mail-order.
When this experience and knowledge was associated with the computer market in the early 90's, the results were instantly meteoric. Appointed as their marketing director designate, overnight the back-street computer peripherals company Software Warehouse became an London Stock Exchange top 100 company, re-branded as Jungle.com the fastest growing company in the UK for 3 years running, ultimately turning over more than £100m pa. It was sold to Lord Wolfson in 2002. He then also bought Argos the same year using that infamous quote "having 13 million people on a database and not using them is what I call strategic constipation", that of course labelled me as "strategic laxative!"
Other clients have also included Wrangler, handling their retail visualisation, saving Denby Tableware from the receivers when parent company Coloroll went bust and launching Alcatel into the UK. I secured a deal with London Weekend Television for the Gladiators including Jet, Wolf and Shadow to wear Vulkan Neoprene Supports for 6 years at the peak of the programmes success with 10m + viewers every saturday night for free! A multi-million pound success.
Listing added: Oct 30, 2008
110 Main Street, Swithland
LOUGHBOROUGH, LE12 8TH
United Kingdom (UK)
Direct Marketing & Email Campaigns Having advised nearly all the leading mail-order companies in the UK at some point over the past 25 years this is very much my specialty. Identifying individual customer development as your database grows requires significant expertise. I can help you handle all types and volumes, from simple direct mail to full CRM implementation particularly email campaigns. Here is an interesting PDF I discovered on the subject.
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